The Pricing Upside Hiding in Data You Already Have
Most B2B SaaS pricing was set years ago and never tested. Joining billing data with usage data is the cheapest revenue work you can do, and one client found $2M a year in it.
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Data Findings & Guides
Practical thinking on data strategy, AI, and revenue analytics for B2B companies.
Why Your Dashboards Disagree on Revenue (and Which One Is Lying)
When finance, sales, and product each report a different revenue number, the problem is almost never the BI tool. It's that nobody agreed on what revenue means. Here's how to fix it without a replatforming project.
Read ArticleWhat a Fractional Head of Data Does (And When You Need One)
A fractional Head of Data gives you senior data leadership one or two days a week, without the €120K+ hire. Here's what the role covers, what it costs, and how to tell if you need one.
Read ArticleThe Data Stack Every Early-Stage B2B Company Actually Needs
Most early-stage B2B companies over-engineer their data infrastructure. Here's the minimal viable stack that actually produces decisions.
Read ArticleChurn Prediction Without a Machine Learning Team
You don't need a data scientist to predict which customers will churn. You need the right leading indicators and a spreadsheet that someone actually looks at.
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