Insights
Practical thinking on data strategy, AI, and revenue analytics for B2B companies.
Public SaaS companies report net revenue retention ten times more often than gross revenue retention. We went through the filings to build a GRR table, and the empty cells turned out to be the real finding.
Read ArticleMost B2B SaaS pricing was set years ago and never tested. Joining billing data with usage data is the cheapest revenue work you can do, and one client found $2M a year in it.
Read ArticleWhen finance, sales, and product each report a different revenue number, the problem is almost never the BI tool. It's that nobody agreed on what revenue means. Here's how to fix it without a replatforming project.
Read ArticleA fractional Head of Data gives you senior data leadership one or two days a week, without the €120K+ hire. Here's what the role covers, what it costs, and how to tell if you need one.
Read ArticleMost early-stage B2B companies over-engineer their data infrastructure. Here's the minimal viable stack that actually produces decisions.
Read ArticleYou don't need a data scientist to predict which customers will churn. You need the right leading indicators and a spreadsheet that someone actually looks at.
Read Article