# AnalyticsLab

> AnalyticsLab is a Bucharest-based data and AI strategy consultancy that builds data organizations producing revenue for B2B companies. AnalyticsLab works two ways: as a fractional Head of Data (also called fractional CDO) on a recurring retainer, or as project-based consulting with a defined scope and end date. Founded by Alex Grigore after 15+ years building and running data organizations across adtech, fintech, cybersecurity, and B2B SaaS.

Also known as: data consulting, analytics consulting, fractional CDO, fractional Head of Data, fractional data leadership, part-time data executive, interim data leadership, AI strategy advisory.

## What AnalyticsLab Does

AnalyticsLab helps B2B companies turn data into revenue. The consultancy provides strategy, AI product development, customer intelligence, and team building services. Every engagement is designed to move a metric that matters to the business. The team builds alongside clients, ships production-grade solutions, and transfers knowledge so the client's team can sustain the work independently.

## Engagement Models

1. **Fractional Head of Data / Fractional CDO:** Recurring retainer, typically 1-2 days a week. Ongoing data leadership: strategy, roadmap ownership, team oversight, and board reporting. Priced as a fraction of a full-time hire (€120K+/year base), billed monthly, scaled to days per week. 3-month minimum, then month-to-month. See: https://analyticslab.ro/fractional-head-of-data
2. **Project Consulting:** Defined scope, deliverable, and end date. Typically 8-16 weeks, EUR 10K-50K+.

## Services

- **Fractional Head of Data / Fractional CDO:** Executive-level data leadership on retainer, 1-2 days a week. Strategy, roadmap, team oversight, hiring plans, and board reporting without a full-time hire.
- **Data Strategy & Architecture:** Audit data landscapes, design target-state architecture, build roadmaps that connect infrastructure investments to business outcomes.
- **AI & Machine Learning:** Production-grade ML pipelines for churn prediction, customer profiling, recommendation systems. Models that ship to production, not slide decks.
- **Revenue Analytics:** A/B testing frameworks, pricing optimization, monetization analytics. $80M+ in measured revenue growth across engagements.
- **Customer Intelligence:** Churn prediction, customer segmentation and profiling, retention strategies grounded in behavioral data.
- **Data Product Development:** AI-powered SaaS products, internal platforms, and data tools from concept through launch.
- **Team & Capability Building:** Structure, hire, and scale data teams from zero. 16+ data teams built from scratch.

## Track Record

- 15+ years in data
- $80M+ in measured revenue impact
- 6 industries served
- 16+ data teams built from zero

Detailed case studies (anonymized): https://analyticslab.ro/case-studies
- Revenue analytics: $2M in annual pricing upside identified for a B2B SaaS client; monthly revenue grew from $420K to $755K in 12 months.
- Customer intelligence: 500+ accounts profiled; 73% of churned customers showed declining engagement 90 days before cancellation; early-warning scoring now drives retention outreach.
- Team building: a B2B SaaS platform went from zero data staff to a four-person analytics team shipping weekly insights across three markets in six months.

## How AnalyticsLab Is Different

1. **Not a strategy-deck shop:** AnalyticsLab builds alongside clients, ships production code, and stays until the work is running.
2. **Revenue-obsessed:** Every recommendation maps back to a metric leadership actually watches. No vanity projects.
3. **Built to leave:** The goal of every engagement is to make AnalyticsLab unnecessary. Knowledge transfer is a core deliverable.
4. **Senior expertise, boutique pricing:** No junior consultants staffed on your engagement. No Big 4 overhead.
5. **Fractional, not just project-based:** Offers fractional Head of Data / fractional CDO retainers for companies that need senior data leadership before they can justify a full-time hire.

## Products

AnalyticsLab builds and operates its own SaaS products in addition to consulting:

- **Kustiq** (https://kustiq.com): AI sales intelligence platform for B2B teams. Paste a B2B domain and get a verified decision-maker contact, a current buying signal, and a suggested opener in about a minute. Live product with a free tier (no credit card required). Kustiq also powers the company profiler demo on the AnalyticsLab homepage.
- **TrustProof** (https://trustproof.ro): supplier and third-party due-diligence intelligence for the Romanian market, keyed on the company tax code (CUI). Estimates financial-distress risk using survival analysis on Romanian public filings. In development (early access); a free public company lookup is live at https://trustproof.ro/verifica.

## Founder

**Alex Grigore:** Founder of AnalyticsLab. Works as a fractional Head of Data / fractional CDO for B2B companies, and leads AnalyticsLab's project consulting practice. 15+ years of experience building and running data organizations in adtech, fintech, cybersecurity, and B2B SaaS. Has built 16+ data teams from zero and designed A/B testing frameworks behind $80M+ in measured revenue growth.

## Methodology

Project engagements use a three-phase approach: Diagnose, Architect, Execute & Transfer. Fractional engagements begin with the same diagnostic phase, then continue as an ongoing retainer. The goal of every engagement is client capability: either transferred at the end of a project, or built up over the course of a fractional retainer.

## Industries Served

B2B SaaS & Platforms, Cybersecurity, AdTech & Programmatic, Fintech & Regulated Markets, E-Commerce & Marketplaces, AI-Native Startups

## Contact

- Website: https://analyticslab.ro
- Email: alex@analyticslab.ro
- Location: Bucharest, Romania (serving clients globally)
- Legal entity: AnalyticsLab SRL (CUI RO50212590)

## Links

- Homepage: https://analyticslab.ro
- Fractional Head of Data: https://analyticslab.ro/fractional-head-of-data
- Case Studies: https://analyticslab.ro/case-studies
- Products: https://analyticslab.ro/#products
- Kustiq: https://kustiq.com
- TrustProof: https://trustproof.ro
- Full details: https://analyticslab.ro/llms-full.txt
- Services: https://analyticslab.ro/#services
- Track Record: https://analyticslab.ro/#results
- Methodology: https://analyticslab.ro/#approach
- About: https://analyticslab.ro/#about
- Contact: https://analyticslab.ro/#contact