Data · AI · Strategy
We build data organizations
that produce revenue.
Strategy, AI, and analytics consulting for B2B companies that are done treating data as overhead.
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Six ways we make your data
earn its keep.
We don't build dashboards nobody checks. Every engagement ties to a number your CFO actually tracks.
Data Strategy & Architecture
We've walked into companies running 14 dashboards that all disagree on revenue. The fix isn't more tools. It's getting architecture, governance, and data model right first. Then a roadmap your team can actually execute, not one that collects dust in Confluence.
AI & Machine Learning
Churn prediction, recommendation engines, customer scoring. The models we build ship to production, not to a slide deck. And the hardest part is usually the data engineering, not the modeling. Most teams learn that the expensive way.
Revenue Analytics
A/B testing frameworks, pricing experiments, monetization analysis. One client had $2M in pricing upside sitting in their data for two years. Nobody had looked.
Customer Intelligence
We profiled 500+ accounts for a SaaS client and found that 73% of churned customers had declining engagement 90 days before cancellation. That signal was sitting there. Nobody was looking. Retention built on behavior, not gut feel.
Data Product Development
You know your domain. We know how to turn that knowledge into a product that ships. Internal tools, customer-facing AI features, standalone SaaS products. One client turned three years of support ticket data into a product feature their competitors still don't have.
Team & Capability Building
We've built 16 data teams. From writing the first job description to coaching the head of data through their first board presentation. The goal is an organization that doesn't need us anymore.
Track Record
Numbers we stand behind.
See It in Action
Live tools. Real data.
Live tools built on the same systems we ship for clients.
Company Intelligence Preview
Enter a company domain. In seconds, you'll see their industry, growth signals, and data maturity score.
Try "stripe.com" or any domain
Revenue Impact
Pricing optimization for a B2B SaaS client. $2M in annual upside identified and captured.
Data Maturity Score
Four questions. Sixty seconds. Find out where your data organization stands.
How does your team make product decisions?
Who owns your data strategy?
How do you handle customer churn?
What does your data stack look like?
Methodology
The shortest path from
diagnosis to shipped.
Three phases. No sixty-page proposals. No meetings that should have been emails.
Diagnose
Two to three working sessions with your team. We look at what you're collecting, what you're missing, and where data is (or isn't) reaching the people who make decisions. The real problems tend to show up fast. In our experience, 70% of what's broken is visible by day three.
Architect
Strategy, tooling, roadmap. Everything we recommend maps back to a metric you already report on. If it doesn't move a number your leadership actually watches, it doesn't go in the plan. No vanity projects.
Execute & Transfer
We work inside your codebase, alongside your people. We ship. And then we spend real time making sure your team can run it without us. If you still need us six months later, we didn't do our job right.
Client Voices
What clients say after
we leave the building.
We had zero data people when AnalyticsLab started. Six months later, a four-person analytics team was shipping weekly insights to product leads in three markets. That didn't happen by accident.
They found $2M in pricing upside we'd been sitting on for two years. Honestly a bit painful to realize, but the framework they left behind keeps finding more.
First consultancy we've worked with that presented to our board and actually changed what we funded next quarter. They speak business, not jargon.
About
15 years of shipping
what matters.
AnalyticsLab exists because of a pattern we kept seeing: smart companies with good products building data teams that couldn't get a seat at the table. After 15 years across adtech, fintech, cybersecurity, and B2B SaaS, we decided to fix the pattern instead of just watching it repeat.
We've built 16 data teams from zero. Shipped AI products that actually generate revenue (not just board-deck demos). Designed the A/B testing frameworks behind $80M+ in measured revenue growth. Led analytics programs across three regulated markets where getting the numbers wrong isn't just embarrassing, it's a compliance issue.
There's no shortage of consultancies that will hand you a strategy document and disappear. We're not that. We stay until the work is running and your team can own it. Bucharest-based, working globally.
Industries Served
- B2B SaaS & Platforms
- Cybersecurity
- AdTech & Programmatic
- Fintech & Regulated Markets
- E-Commerce & Marketplaces
- AI-Native Startups
Get in Touch
You have a data problem.
We should talk.
You'll hear back within 24 hours. No pitch deck, no "let us loop in the team." A conversation about what's actually going on.